S3E5: Melinda Emerson | SmallBizLady

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In this episode we talk with the SmallBizLady, Melinda Emerson.  Melinda is a small business expert, author, speaker, blogger and content creator (among many other things).

From an early age, Melinda knew she wanted to be a journalist.  After she earned her undergraduate degree in journalism and worked in television production, Melinda took many opportunities that helped her evolve into the SmallBizLady she is today.  

We discuss how knowing your customer, and loyalty in a constantly changing economic landscape is important more than ever, for the survival of small businesses today.  

Melinda’s energy and enthusiasm for helping small businesses succeed is infectious and her understanding of the nature of small business development in times of change are something we can all learn from.

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America’s #1 Small Business Expert

 

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S3E4: Dr. Joy Wolfram | Think Small: Reshaping the Story

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In this episode we talk with Dr Joy Wolfram, an esteemed and pioneering nanoscientist of the Mayo Clinic in Jacksonville, FL.

From butterfly flight to tiny fire engines inside the human body, we hear how Dr. Wolfram was inspired by her experience as a young scientist exploring the differences between butterflies and their flight time, to developing new strategies for the treatment of cancer.

The amazing analogies in her storytelling enable us to understand the complex and skilled laboratory work that is revolutionizing the design and treatment of multifunctional and targeted therapies of cancer through nanoscience.  

We learn how the trait of a successful scientist relies on presentation of information and data in a compelling manner. Connecting the dots of scientific knowledge is important to make sense and capture the attention of the audience.  Remembering information and allowing data to tell the story, while being flexible and able to adapt the narrative in an ever changing world of scientific data is imperative. This enables one to reshape and therefore relay the truth and story behind science, in order to save lives.

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Dr Wolfram at the Mayo Clinic

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