Fifty Shades of Gray…Hair

On my last visit to the barber, I couldn’t help but notice that as my hair was cut away, that what was once black was now gray.   More than that, I was starting to look and consider whether I had more black or more gray hair.  This was a bit disturbing.

Proof I once had mostly black hair.

That was then, this is now.

I suppose I should be thankful that I am reaching a more acceptable age for graying – and that at least there is still a bit of pepper.

I come by it honestly, as my father apparently had his first gray hair at age 4 and had graying temples as a teenager.   I have few memories of my father without gray hair, and as I think fondly of my dear old Dad, my sensibility about gray hair may be more positive than others.

By most accounts, I am also lucky to be a man with gray hair as opposed to a woman.  People often say that gray hair on a man makes him look distinguished or even cool.   People are generally not as forgiving for woman in this area.

Then there is the big, profound question:

To Dye or Not To Dye? 

While it is completely acceptable for woman to dye their hair (even when they don’t have gray ones to hide), dyeing for men has more of a stigma.

I know of some contemporaries of mine who make the choice to dye and more power to them.

One of my issues with it is that if it isn’t done well, it looks awful.  Way worse than the gray hair.  Also, once you journey down that path, it can be difficult to return.

The stage between a person who has dyed their hair for a long time and then decides to return to their natural color can be a bit awkward.

I have some friends who say I am lucky and should be thankful that my hair is going gray and not simply going…

All of this has me thinking about what it means to age gracefully.  For a few years now I find myself sometimes complaining to my wife about getting old.  Her usual response is that if I’m complaining in my forties about being old, what will I be like at sixties (probably a gray haired grumpy old man).

As each year passes, I find myself trying to balance the need and desire to hold on to the charms of youth, while admitting and accepting the inevitable changes that come with getting old..er.

My father, who is in his late seventies, has said for years, he doesn’t feel the number of his age.  After all, age is simply a number.

Being in the marketing field, I am acutely aware that appearing youthful is at a premium. Between fashion magazines or Hollywood, the search for the fountain of youth is constant.   There are several billion dollar industries aimed at trying to keep us “young.” Organizations are often looking to hire fresh new talent (which is usually much cheaper) than retaining or seeking those with a bit more salt in their coif.

Is it better to hire a younger, go-getter or someone with more experience? I suppose it depends what the role is that you are seeking to fill and the make-up of your organization.   There are advantages to having team members who have not yet been molded in any particular fashion as you build internal culture. There are also huge benefits to having co-workers who can bring their experience to the table.

Of course, age is only one factor.   Whether hiring within your organization, or engaging a partner to work with, it is critical to look at the whole number of characteristics. Age certainly does not dictate attitude. As an adjunct professor, some of my students are positive, dynamic and engaged, while some appear negative and apathetic.   A friend of mine who has since passed away, was energetic and full of life at 85!   I joke that age does not equal maturity, which may explain why I get along with kids so well.  My dad is yet another example, as he plays he plays his drums with the same youthful enthusiasm I image he did 50 years ago!

Now that I have growing children, I find myself embracing both the aging process and remaining young at heart, even if my children won’t remember me before I turned into a silver-haired Dad.

I may not be as quick on the basketball court as I once was, but I’m still out there playing with gusto and enjoying the game.   Perhaps that is the point – enjoy the game – whatever your age.

The Importance of Art in Advertising

Guest Blog by: Ricardo Burks

 

“We first see with our eyes and our brain processes imagery before we read type.”

 

-Avery Sohn

 

Da Vinci’s Flying Machine schematics

Art is finicky. It can be the most exhilarating thing or it could miss the mark for someone entirely. That being said art holds value in our daily lives. Without art, the Earth would just be meh. Cringing jokes out of the way, art does give meaning to life. Imagine a world without colors. What would a summer look like without a major blockbuster at the cinema? Better yet, what would life look like without the great artist whose ideas became real? Da Vinci’s schematics for the flying machine is a prime example. 

 

Granted it might have not made it off the ground, but he did create an idea that would be extended and molded until it became a real life contraption.

However art when it comes to advertising is seen as this negative thing to some folks. Some folks tend to believe that when it comes to advertising, art is forced to become this impure idea that diminishes the value of the art. Industry professionals have a different take on the notion. Deborah Racono, an art director and advertising professor at Temple University, said that art serves as an “inspiration to advertising”. This is abundantly clear when professionals are asked to list some of their favorite artists. Classics like Claude Monet and Van Gogh are brought up but also switch hitters like Ray and Charles Eames who are architects at heart. Even if these artists were contacted to draw up an ad, it would still be tasteful as art and advertising share a special dance.

Claude Monet’s Weeping Willow

 

The Artist Waltz

Advertising is about sharing an idea to the world so you can make a sale. With that in mind, a client has to choose the right artist for the job so that it can still be pure. That is what’s really going to stick in people’s heads. The artist has to then make sure that they communicate the ideas well and build a strong case for your vision and why it works. It needs to be strategic. It needs to hit all of the communication objects and there has to be a reason why the designer chose a certain color and not just because they don’t like that shade of purple.

Yet, we all know a good piece of creative when we see it. Despite being subjective, sales and the emotions an audience feels when viewing a piece of art, whether it be a timeless piece or the Tide ad commercials, are key indicators are how successful a piece can be. One professional mentioned that even if an ad doesn’t sell directly translate to sales, the ad can still be successful if it was a clever piece of creative. As long as the creative leaves a lasting emotional connection, it may influence the later purchasing decisions of the consumer due to it always being in the back of your head.

Advertisements can definitely be considered art. The goal of it is to share our ideas to do something. If that isn’t art, I don’t know what is. 

Elephant by Charles and Ray Eames

S2E9: Chris Heck|Fun and Impactful

About This Episode:

This episode we chat with Chris Heck, President of the Philadelphia 76ers basketball organization.   Chris expresses his view on the power of story and the need to integrate it into the brand.  “Brand is a representation of a bigger story.” Chris shares his views on how we need to capture people’s attention and ensure the stories we tell are relatable and authentic

The Sixers are much more than a sports team – as an innovative brand that gives back, they’ve raised over $1M for their youth foundation and every employee commits 76 hours to volunteer a year.  

The Sixers story continues to evolve as it embraces the legacy of its past with the promise of its future – and the future is now!

While Chris admits the Sixers are a cool brand and working in the organization is fun – the real story is about the impact they are making in their city and their community.

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Sixers Youth Foundation Gala

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S2E8: Jen Groover|One-Woman Brand

About This Episode:

This week we talk with Jen Groover, successful serial entrepreneur, author and thought leader in human potential.

Learn about how Jen developed her entrepreneurial mind and spirit. We talk about how important it is to connect the dots and invite people into your story to walk alongside you throughout your journey. Jen shares the importance of emotional connection and how it can be used to surpass the competition by telling stories that connect you with your audience.

As a successful serial entrepreneur, performance coach and retired National Level Fitness Competitor, Jen Groover has been a highly sought after speaker and trainer for over 20 years.

Jen has been a top business and lifestyle contributor and content creator for major television networks such as ABC, CBS, CNBC, NBC, MSNBC, Fox News, Fox Business News, and the The CW.  Jen also contributes editorial pieces to several prominent business magazines and online resources including The Huffington Post, Entrepreneur Magazine, and The Wall Street Journal

She is launching her second book this fall, “The MORE Method: The Simple Formula to Get More of Everything Good in Life”.

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What If? & Why Not?

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